MAD welcomes you to the opening of:
IT’S MY OWN, AN EVERYDAY FASHION STORY!
This exhibition explores the fashion and world of Belgian duo OWN.
The exhibition IT’S MY OWN, AN EVERYDAY FASHION STORY is not a retrospective, but rather an invitation to discover a storehouse where pieces as diverse as a surrealist T-shirt or a biker jacket can be found side by side, the traces of a personal fashion vocabulary composed over the course of 16 seasons.
OWN invited a range of creative actors, from designer to scenographer, photographer, florist, graphic artist, architect and choreographer, to delve into their archives and reinvent them:
Nicolas Karakatsanis & Leo van Dijl
Thierry Boutemy & Mariam Mazmishvili
Lhoas & Lhoas architectes
Joachim de Callataÿ
Created by Thierry Rondenet & Herve Yvrenogeau, OWN is a Brussels-based label that produced, between 1999 and 2007, a subtle wardrobe for men and women, playfully interrogating fashion codes and customs. The duo also taught at La Cambre for 14 years and will oversee a new BA degree, formed by the French Fashion Institute in collaboration with the Chambre Syndicale de la couture Parisienne. Currently OWN collaborates with prestigious fashion houses such as Maison Martin Margiela, Balenciaga, Jean-Paul Gaultier, Louis Vuitton, Acne Studios.
photo: ©Patrick Gries